When I was 17 all I wanted to do was working for a TV
station. Live TV production was something I wanted to do. I obtained my B.A. in
Broadcast journalism in 1999 and interned at well-known TV networks in the New
York area. I still don’t know what convinced my former employer to hired me as
a full-time Production Assistant, my good work, my persistence, my enthusiasm,
or probably all of them.
From Production Assistant to Producer was my first
promotion. The second was from Producer to Senior Producer. I couldn’t believe
my dream came true. I was enjoying live TV and that rush of adrenaline during
the live newscast was only compared to firing a gun or skydiving. I was having
the time of my life! Long shifts of 10-12 hours everyday were not a big deal
for me as the hours were very short when trying to book live guests, edit
video, check breaking news, review scripts, take guests to make-up room, etc.
Five years later, the story was completely different, I was
feeling exhausted at the end of the day, stressed, constantly sick with
allergies, and colds. My doctor told me I needed to slow down because the past
five years were very intense. Two years later I started losing interest in the
daily hectic environment of live TV. When I celebrated my eight-year at that
company I started looking for a new job, something in public relations. I
thought it was still a crazy environment, but not as insane as live TV. A few
months later, just before celebrating my ninth year, I was laid off, along with
300 more people. Instead of feeling sad, I was happy, and ready to start a new
chapter in my professional life.
I freelanced for a couple of years in public relations and
started doing social media for independent filmmakers. This is how I started
working “professionally” in social media. By professionally I mean being paid
for doing social media, but not necessarily because my strategies were professional
and highly competitive. Actually this is the reason I’m pursuing this Master’s
Degree. I’m not new to social media, but I’m new at producing a competitive
social media campaign and provide solid results.
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