PROFILE PERSONA: MILLENNIAL

Socially speaking, millennials are the most diverse generation to date. They are physical symbol of a dynamic cultural shift in America.

Name: Joshua

Title: College student

Where does he/she work: Work-study – Library

Age: 22

Gender: Male

Location: New York

Marital status: Single

Education: Some college

Primary goal: Finish College and find a job

Secondary goal: Buy a car

How you help achieve these goals: Educating him/her and helping secure a professional job

Hobbies: Video games and basketball

Favorite music: Hip-hop

Favorite movies: Sci-Fi

Religion: Agnostic

Working environment: Prefer working from home. If they need to be in an office they prefer working on their own listening to music on their earphones.

Common stereotype: Lazy, narcissist, jumping from jot to job.