Social Media
Marketing refers to the process of gaining traffic or attention through
social media sites. Although social media marketing is an integral element of
21st-century, the literature on social media marketing remains
fragmented and is focused on isolated issues, such as tactics for effective
communication, or how to produce and execute an effective social media campaign.
Social Media Marketing (SMM) is increasingly being used in business to attract
attention and gain website traffic. An examination of the digital
marketing spending in U.S. from 2014 to 2019, broken down by segment
reveals that social media is an area of marketing, which will receive heavy
investment in the following years.
However, there is very limited information regarding SMM and
millennials. Reaching
a young audience who are hard to reach, up to date on the latest trends and
often more Internet savvy than the average merchant can be a challenging task.
It can be difficult to know what online platforms and marketing strategies will
actually reach this audience and what is just a waste of time and resources.
Many experts in the industry agree that reaching the millennials doesn’t have to be an arduous process. It just requires merchants to do some research into what is trendy now online and adapting your marketing so that your efforts are successful at reaching this highly sought after target market.
Many experts in the industry agree that reaching the millennials doesn’t have to be an arduous process. It just requires merchants to do some research into what is trendy now online and adapting your marketing so that your efforts are successful at reaching this highly sought after target market.
I present here the top 3 things marketers and merchants
should be doing online to keep up with the #millennials.
UNDERSTAND YOUTUBE
YouTube
has become a massive attraction for teenagers and twenty something’s alike
brands and performers are producing content that is both entertainment and
lucrative.
One of the most interesting things for marketers about
YouTube is the rise of the “YouTube
Star.” These are people who create their own video content and garner
millions of subscribers by posting content. From gamers to comedians to make-up
gurus, millions of young people are subscribed to channels producing
interesting content. People such as Zoella, PewDiePie and Miss Glamorazzi
all have millions of followers who look to them for advice and reviews.
One way brands are capitalizing on this phenomena is to
sponsor videos. They do this by sponsoring videos and getting YouTubers talking
about their products in their videos.
SNAPCHAT
It’s safe to assume that as an eCommerce merchant you are
probably on Facebook, Twitter, and the rest of the bigger social media sites.
And don’t worry millennials are still using them too. However, new social media
platforms are taking center stage within this target market. One of them is
definitely Snapchat.
Snapchat has fast become one of the most popular ways to
communicate and connect with friends and brands are catching on to. Taco
Bell leads the way by posting funny images, promoting its products and
getting customers engaged with the brand. Other stores soon followed suit and
it has become a great way to share a brand story and post creative fun pictures
to engage with customers.
REACH OUT TO BLOGGERS
Blogging is still a very popular way to market products to
millennials. They prefer the reviews from a blogger than a news story from a
well-known news source. Bloggers have
amazing influence especially with a young audience. Fashion, sports, beauty,
and lifestyle bloggers are all worshiped by their followers and seen as leaders
in regards to what’s trendy and what to buy.
References
Social Media Marketing
Digital spending in the United States from 2014 to 2019, by
segment
Millennials
The Marketer’s Guide to Reaching Millennials
Next-Generation Strategies for Advertising to Millennials
YouTube
Chasing Their Star, on YouTube
Zoella
PewDiePie
Ingrid Nilsen
Snapchat
Why Taco Bell Went Loco for Snapchat
Top Millennial Blogs to Subscribe To
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