#HAPPINESS IS

(Social Media Campaign for Instagram because Millennials prefer Instagram and Snapchat. Also, every post will include a photo featuring millennials.)

Republicans vs. Democrats

Trump vs. Clinton

Police officers vs. Blacks

These are the latest headlines from coast to coast. Nowadays, news is all bout drugs, corruption, hate, crimes, etc.

In a world where hate and crime seem to prevail, we need the "Safety Pin" of love, peace, forgiveness, and hope to keep us together! At the end of the day we all want the same thing: We want to be happy. Even Millennials!

In the hunt for happiness, many have shifted away from material things and toward experiences, trend watchers say. This shift spans the generations, although millennials seem to be further along: Some 76% of millennials, compared with 59% of boomers, said they would rather spend on experiences than on material things, according to new research from Eventbrite, a ticketing company.

So when did our culture shift? When did U.S. consumers start to embrace relationships, music and travel as a substitute for BMWs and big mansions?
In part this is thanks to millennials! Believe it or not they love intangible things such as feeling, emotions, moments and experiences.

Here’s a little taste:

#Happinessis: Spending time with the people you love and creating memories that last a lifetime.

#Happinnessis: Making a new friend while chasing Pokemon creatures.

#Happinessis: Planning a trip to somewhere new.

#Happinessis: Texting with someone who is just a desk away.

#Happinessis: Meeting an old friend after a long time and feeling that nothing has changed.

#Happinessis: An unexpected piece of chocolate.

#Happinessis: Love and being loved.

#Happinessis: Not having to set the alarm for the next day.

#Happinessis: Shopping at an empty store.

#Happinessis: Being motivated to stay fit.

#Happinessis: Spending time with your parents.

#Happinessis: Listening to old songs and sipping a cup of coffee.

#Happinessis: Eating whatever you want and not putting on weight.

#Happinessis: The first sip of coffee in the morning.

#Happinessis: Friday at 4:59pm.

#Happinessis: Discovering a great new song.

#Happinessis: Working from home in your pajamas.

#Happinessis: Doing what you love.

#Happinessis: Texting from under a blanket.

#Happinnessis: Watching movies on #Netflix on a cold and rainy day.

#Happinessis: Having friends who are idiots.

#Happinessis: Talking to a friend who makes you feel that everything’s going to be OK.

#Happinessis: Seeing your mother smile.

#Happinessis: The highest level of success.

#Happinessis: Our safety pin.

INFOGRAPHIC - MILLENNIALS

This is my infographic about millennials.

NIGHTMARES ON THE SIX

SCENE 1

(BEDROOM APARTMENT. NIGHT)

Time on the clock shows 10:06PM. An empty bedroom with a cross hanging on the wall. A branch on top of the bed is seen. The wind is blowing through an open window.

We hear the noise of somebody running in the forest, then suddenly the voice of a man screaming.

Scene 2
(EXT. THEN INT. BILLIARD/NIGHT)

The full moon. Two guys playing billiard; one of the is Tom, 25. He is telling his best friend Jonathan, 28, about a series of strange dreams he’s been experiencing lately.

TOM
Good shot partner…

JONATHAN

At its best… ME!

TOM
Bro, this is crazy

JONATHAN

Now what? Is Sarah cheating on you?

JONATHAN with a funny face and TOM with an old and weary look.

TOM

Hey, hey – hope not, jerk, I am worried about my dreams… Dude, it’s a fucking crazy dream…

JONATHAN

Here we go again, a ghost believer. Did you see that stupid remake of Ghostbusters? Maybe you fell asleep thinking on that!

TOM

No, I didn’t. I don’t know man, it’s like somebody is trying to tell me something as soon as I fall asleep.

JONATHAN

No, you’re not dreaming man, and it’s me. I want to tell you that I want another beer!

Pufff!

(TOM is lost in thought)

TOM

I see blood… I’m serious Jon. I’m serious about this. I’m not joking.

I also see a number that I can’t fucking remember…

JONATHAN

It’s the number 1. And you have it in front of you…

(JONATHAN laughs)

(TOM takes the black ball – #8 – and look at it closely)

FLASHBACK #1

TOM’S DREAM:

SCENE 3.
(EXT. FOREST/DAY)

TOM’s point of view, blood dripping out of his arm.

END OF FLASHBACK.

SCENE 3A

INT. BILLIARD/NIGHT

A bartender pours a drink into an empty glass. (Bloody Mary cocktail)

The bartender looks at TOM, he sees TOM’s spirit at his side.

SCENE 4
INT. BILLIARD/NIGHT

TOM still remembers it while JONATHAN is staring at him.

TOM puts the black ball (#8) back. (Slowly)

JONATHAN

Enough Tom… You’re overwhelmed with work, you’re stressed. Take some time off man. You need to go on vacation really soon. And… Ooops. I think you just lost…

Woohoo!!!

JONATHAN is making the last shot to win. (In slow motion)

FADE TO BLACK.

SCENE 5

INT. TOM’S APT. BATHROOM/NIGHT

10:06PM. TOM is in the bathroom washing his face getting ready to sleep. He enters his bedroom. He takes his shirt and jeans off and turns the light off.

SCENE 6

INT. TOM’S APT. BEDROOM/NIGHT

2:06AM. TOM is uncomfortable in bed and sweating profusely.

(We see Tom in a high angle and rotating)

FLASHBACK #2

TOM’S DREAM:

SCENE 7

EXT. FOREST/DAY

Somebody runs and suddenly stops; we then see blood dripping out of an arm.

A voice says: No, no, no…

END OF FLASHBACK.

INT. TOM’S APT. BEDROOM/EARLY MORNING.

SCENE 8

5:06AM. TOM wakes up scared and confused.

TOM

No, no, not anymore, please!!!

TOM grabs his cell and calls SARAH, his girlfriend.

Cell phone rings on top of a night table.

(TO BE CONTINUED…)

SLIDESHARE PRESENTATION - NOWTHENEWS.COM

Here's my Power Point presentation in SlideShare:

http://tinyurl.com/nowthenews

NOWTHENEWS.COM – EXECUTIVE SUMMARY

NOWTHENEWS.COM – EXECUTIVE SUMMARY

Table of contents:

1.    Introduction

2.    NowTheNews.com

3.    Audience

4.    Editorial team

5.    Financing

6.    Timeline

INTRODUCTION

According to the U.S. Census Bureau, Millennials have surpassed Baby Boomers as the nation’s largest living generation. Millennials, whom are defined as those ages 17-36 now number 75.4 million. Several studies demonstrate that millennials are defining themselves in social media and seek less commitment to brands. Therefore, brands looking to attract millennials need to adjust their products and services for a generation that wants to share unique, playful, and socially conscious content.

Millennial consumers are described by many companies, including Mindshare North America as empathetic yet irreverent segment averse to commitment, growing up and mass production. On the negative side, they’ve been described as lazy, narcissistic and prone to jump from job to job. They have also been described in positive ways. They are generally regarded as being more open-minded, and more supportive of gay rights and equal rights for minorities. Other positives adjectives to describe them include confident, self-expressive, liberal, upbeat and receptive to new ideas and ways of living.

There is a spirited, if not tiresome, debate about whether Millennials are self-entitled narcissists or open-minded do-gooders. Surely the truth lies somewhere in-between. Generally, however, there does seem to be more of an emphasis on the self than in previous generations, one reason why this group has been called “Generation Me.”

Having said that, we know that millennials are confident, strong, bursting with ideas, tech savvy, and champion multi-taskers. They influence every aspect of American business. With off-the-charts buying power, their effect on the economy is unprecedented. So, how can corporate America connect with, understand, and communicate with them.

The solution is a news website designed specifically for millennials.

NOWTHENEWS.COM

NowTheNews.com (NTN) will be a Social Content Platform that will discover and share a group of millennial voices, amplified organically through people sharing with their friends. The platform will empower its hundreds of creators to contribute and share what matters to them, and will enable content to find its most relevant audience organically. Through its proprietary technology ecosystem, NTN will be revolutionizing content creation and discovery, enabling compelling, high-quality content to be created and discovered at speed and scale.

Content ideas will come from creators and will be related to any and every topic, going from #BlackLiveMatters to #Decision2016 to #PokemonGo. The sections will not have traditional titles such as Politics, Sports, Health, Music, etc. Instead they will be actual trending topics of interest to millennials. The website will have top sections (in the form of hashtags) and other options on the left side.

NowTheNews – Sections

#BlackLiveMatters

#Decision2016

#PokemonGo

#GameOfThrones

#Summer

Other options on the left side column of the website will be:

#JobInterviews

#CollegeLife

#WhatToWear

#NowTrending

#ViralVideos

#TopMovies.

AUDIENCE

Millennials – Young adults ages 17-36

EDITORIAL TEAM

10 members:

Two editors

Sports reporter

Entertainment reporter

Social media reporter

Fashion reporter

Technology reporter

Pop Culture reporter

Political reporter

Higher Education reporter

Webmaster

While some creators will be seasoned writers, others will be everyday people with relevant ideas or perspectives that otherwise may not be heard.

The layout will be simple and easy to change/update, especially the top sections. Wordpress might be a good option.

FINANCING

Advertising

There will be plenty of opportunities for advertising.

Federal Grant Opportunities

http://reconnectingamerica.org/resource-center/federal-grant-opportunities/

National Endowment for the arts

https://www.arts.gov/grants/apply-grant/grants-organizations

Funding for community projects

http://www.sapdc.org/gov-non-profit/funding-for-community-projects

Garage Technology Ventures

http://www.garage.com/

Kickstarter

https://www.kickstarter.com/

TIMELINE

August – Editorial meeting for brainstorming

September – Meeting with investors

October – Designing of website and reporters start writing evergreen stories

November – Soft launch of NowTheNews.com

THE DO’S AND DON’TS FOR A MILLENNIAL

Don’t fall into the trap of working a job you hate, just because it’s a job and someone told you that you should have one.

Don’t let your optimism fade, no matter how idealistic it might be.

Don’t fall victim to living a life that looks like everybody else’s simply because someone tells you that you should conform

Don’t let another person tell you that you’re lazy, entitled, rude, or ungrateful just because they don’t understand you (unless it’s true, then change).

Do become insanely educated. And that doesn’t have to mean through our formal education system.

Do make an impact with your life even if it’s not the “popular” thing by the people around you.

Do surround yourself with people who align with what you want from life.

Do believe in the promising future of our world and quit letting the news and other people spoon feed you negative garbage.

Let’s make a vow to all future generations.

ELEVATORPITCH: NOWTHENEWS.COM

NowTheNews.com (NTN) will be a Social Content Platform that will discover and share a group of millennial voices, amplified organically through people sharing with their friends. The platform will empower its hundreds of creators to contribute and share what matters to them, and will enable content to find its most relevant audience organically. Through its proprietary technology ecosystem, NTN will be revolutionizing content creation and discovery, enabling compelling, high-quality content to be created and discovered at speed and scale.

Content ideas will come from creators and will be related to any and every topic, going from #BlackLiveMatters to #Decision2016 to #PokemonGo. The sections will not have traditional titles such as Politics, Sports, Health, Music, etc. Instead they will be actual trending topics of interest to millennials. The website will have top sections (in the form of hashtags) and other options on the left side. For example the hashtags mentioned above will be actual sections on the website: #BlackLiveMatters | #Decision2016 | #PokemonGo | #GameOfThrones | #Summer. Other options on the left side column could be: #JobInterviews #CollegeLife #WhatToWear #NowTrending #ViralVideos #TopMovies.

While some creators will be seasoned writers, others will be everyday people with relevant ideas or perspectives that otherwise may not be heard.

The layout will be simple and easy to change, especially the top sections. Wordpress might be a good option. There will be plenty of opportunities for advertising. 

ELEVATOR PITCH: NCOUNTRS

Everybody is busy and there’s no time to go out to networking events. It’s a long process and you may end up having no connections and spending unnecessary money in drinks. With “Ncountrs” you literally network and schedule creative conversations over coffee in your pajamas!

Ncountrs is a networking app geared to millennials that uses math and data to suggest you professional people to meet every day. Our algorithm is powered by a lot of data: your location, your point of interests, your passions and your seniority. Plus the more you use the app the smarter it gets. It’s the easiest and funniest way to meet inspiring people to grow as a professional and as a person.

Just like “Tinder”, it takes two minutes each day to select anonymously the people you would like to meet among your personalized selection. Based on the results of potential candidates, the app allows the user to anonymously like another user by swiping right or pass by swiping left on them. If two users like each other’s careers or professional work it then results in a “match” and then are able to chat within the app. Discover founders, entrepreneurs, potential mentors, musicians, artists, graphic artists, and more around you. Networking has never been this fun and efficient. Millennials will love it!

The App will be free but open to several opportunities for advertising. 

MY FUTURE ONLINE PRESENCE – SNIPETS (DRAFT 2)

The Social New Yorker
The home page of The Social New Yorker

www.thesocialneworker.com

The Social New Yorker is an online marketing specialist focusing on young adults, bestselling author, and public speaker. He helps entrepreneurs across industries establish strategies to maximize the power of social media and increase the success of their online marketing efforts.

The Chronicle of Higher Education
By: The Social New Yorker

Social Media, Higher Education, and Millennials
www.chronicle.com

Do you remember Cliff’s Notes? Some students may not even know what it is, however, they do check YouTube videos when they don’t understand something discussed in class.

Mashable.com

MPP-App – Millennials and their purchasing power

By contributor The Social New Yorker
www.mashable.com

By developing sketches we’ll be laying the foundation for our future interface. In this step we visually conceptualize the main features and the approximate layout and structure of our application.

Twitter
The Social New Yorker (@socialnewyorker)

https://twitter.com/socialnewyorker

MILLENNIAL LATINOS ARE NOT STUPID - SECOND DRAFT

I’ve always wondered why certain celebrities say that Latinos, especially younger generations such as Millennials, aren’t united and don’t support each other. Especially when it comes to Hollywood. This is a wrong statement; it’s false and unfounded.

You can’t blend entertainment with charity or support. It’s unfair to blame the community for our flopped ventures. The bottom line is that Latinos (focusing and defending millennials here) consume the same content everybody else does. It has nothing to do with who is in front or behind the camera. To Millennial Latinos, just like everybody else, content is king. If the content you create and present doesn’t pick up legs, it’s no one’s fault but yours. It’s extreme narcissism to think otherwise.

Don’t get me wrong, your work might be brilliant, but just like any product out there, if people don’t want it, it shouldn’t push you to condemn them for it. Millennials are not shy about sharing opinions. If they don’t like your product they will tell you that your job sucks. Oh, and they don’t care if you are a sensitive person, or you spent one thousand hours on the project, and your whole heart is there as well. If they don’t like what they see, they won’t support it.

Latino Millennials and Millennials in general (that’s why I love millennials) will watch a movie or a show with any ethnicity or race leading it, as long as it is what they like. Did Chicanos stop watching the Fast and Furious films because Michelle Rodriguez is Dominican and Puerto Rican? Did Cubans stop watching Ugly Betty because America Ferrera is Honduran? Did it stop people from watching San Andreas because the Rock is Black and Samoan? Did Mexicans or Dominicans stop attending Broadway’s Hamilton just because the main character is Puerto Rican? Absolutely not!

If our publications, networks, movies, and shows are tanking it is because people aren’t interested. It’s unfair to say that it’s because “we fight too much with each other.” That internal disagreement when it comes to entertainment is a myth. Especially since no one has shown any significant material effect from it except for anecdotal experiences—not even one study. Things will never change about it because it’s grasping at straws. You can’t make something happen or change that doesn’t exist. The problem with some Latinos in leadership roles is that they think everybody in US should speak Spanish and that Spanish should be the official language. Some people produce a movie or a TV show with Latino content thinking that 50 million Latinos will support it just because is a “Latino production.” They are ignorant and it’s absurd to think it will ever happen.

What happened to NBC’s “Telenovela”? One season and it’s gone. Latino community loved Eva Longoria on “Desperate Housewifes,”but they hated a soap opera featuring Longoria. It’s not about Eva; it’s about the show. The whole concept was stupid, flat, and absolutely not funny.

We are different people from different cultures and different tastes. One thing that unites us is the same taste for pop culture. It transcends nationality, ethnicity, race, religion, and sex. Nothing else. Nothing more. Yes, we are united in the struggle to be validated, but that’s as far as it goes when it comes to business and entertainment. Give people what they really want. You can’t force or guilt them into action.

Muhammad Ali is also an amazing example. Latinos in general were as devastated with the news, just as the African American Community was. We don’t isolate news and follow the ones that directly affect Latinos. We follow the news that directly affects our neighborhood, city, and country.

Go back to the drawing board, learn from your mistakes, erase them and start anew. We’ve been down this road before. Why do we keep harping at it? Stop it. Latino Millennials are smarter than this. Millennials chose Bernie Sanders over Marco Rubio, not because they hate a Latino, or because that Latino is a Republican. They just didn’t have any connection with Rubio. It’s very simple. They were not willing to support a Latino, just for the simple fact that he is Latino. We all as Latinos see the big picture and for Latino Millennials, Rubio was not a good fit.

Another thing: Whenever you feel the need to blame anyone for your failures, always punch up. Never punch down. The people above are the ones making decisions without being conscious of what will or will not work. Sometimes they are conscious and create these failures before they launch just so they can continue to leave us out. It’s not the community’s fault. There’s nothing honorable, respectable, admirable, or even Christian-like about blaming them for it.

Punch up. Not down. The pull-yourself-up-by-the-bootstraps angle is wrong–even when it comes to entertainment. Latinos are better than this. Let’s act like it. Do your homework. Approach Latino Millennials the right way. They’re not stupid. Oh, and the “Latino flag” will not work. If your work sucks it sucks. Period. Next!

FROM TV SCREENS TO THE OTHER SCREENS - SECOND DRAFT

When I was 17 all I wanted to do was work for a TV station. Live TV production was something I wanted to do. I obtained my B.A. in Broadcast journalism in 1999 and interned at well-known TV networks in the New York area. I still don’t know what convinced my former employer to hired me as a full-time Production Assistant, my good work, my persistence, my enthusiasm, or probably all of them.

From Production Assistant to Producer was my first promotion. The second was from Producer to Senior Producer. I couldn’t believe my dream came true. I was enjoying live TV and that rush of adrenaline during the live newscast was only compared to firing a gun or skydiving. I was having the time of my life! Long shifts of 10-12 hours everyday were not a big deal for me as the hours were very short when trying to book live guests, edit video, check breaking news, review scripts, take guests to make-up room, etc.

Five years later, the story was completely different, I was feeling exhausted at the end of the day, stressed, constantly sick with allergies, and colds. My doctor told me I needed to slow down because the past five years were very intense. Two years later I started losing interest in the daily hectic environment of live TV. When I celebrated eight years there, I started looking for a new job, something in public relations. I thought it was still a crazy environment, but not as insane as live TV. A few months later, just before celebrating my ninth year, I was laid off, along with 300 more people. Instead of feeling sad, I was happy, and ready to start a new chapter in my professional life.

I freelanced for a couple of years in public relations and started doing social media for independent filmmakers. This is how I started working “professionally” in social media. By professionally I mean being paid for doing social media, but not necessarily because my strategies were professional and highly competitive. Actually this is the reason I’m pursuing this Master’s Degree. I’m not new to social media, but I’m new at producing competitive social media campaigns and providing solid results.

MY DISAGREEMENT WITH ZINSSER – DRAFT 2

On chapter 9 of “On Writing Well,” by William Zinsser, he said something that I found extremely shocking and I tend to disagree. He says, “Most of us are still prisoners of the lesson pounded into us by the composition teachers of our youth: that every story must have a beginning, a middle and end… That’s all right for elementary and high school students uncertain of their ground.”

Traditional colleges teaching writing in 300 levels still teach a traditional system of beginning, middle and end. So it’s not just elementary and high schools. My brother is in college right now, and his essays must follow that structure. My first semester at Quinnipiac pursuing my Master’s, I took a class and my professor also followed this system. I can’t imagine myself going to my professor and saying I was not planning to follow the traditional structure just because William Zinsser said is not necessary. I work for a college in New York and I know all professors follow this format as well.

Also, scripts in film follow this structure as well: SET UP, plot point, CONFRONTATION, plot point, and RESOLUTION. It’s a standard in the industry and I don’t think it will change. I must say there are many exceptions to the rule such as “Citizen Kane,” “Memento,” “Kill Bill,” “Eternal Sunshine of the Spotless Mind,” “Annie Hall,” among others. These amazing films do not follow the traditional structure and are still considered masterpieces with impeccable scripts. These are non-linear films and I believe Zinsser was thinking on those films when he said that “most of us are still prisoners of the lessons pounded into us by the composition teachers of our youth.” I want to assume that Zinsser was actually saying, “non-linear essays, films, and stories are also amazing pieces of work.”

In the end, it all depends on the perspective and objective of whomever is theorizing any film. If the objective is to find a three-act structure within a film, theorists will find it… or at least make an argument as to the how or why.

I love Zinsser’s book and I am learning a lot from it. It’s one of the best non-fiction books I’ve read in a very long time. However, based on the same quote mentioned before it seems that the book is not intended for younger audiences, “prisoners of composition teachers of our youth.” If a college or high school student reads this book in a traditional institution he/she certainly will have problems to succeed in his/her English Composition class. These old school institutions will still think that great stories are just like life itself with a three-act structure. Beginning (birth), Middle (life), and End (Death.)

ONE-ON-ONE WITH MY MILLENNIAL NIECE – SECOND DRAFT

I read this week that Snapchat has new filters. Just when I thought I were over Snapchat and began to prep myself for a return to the real, filterless world, an update to the app arrive to drag me back in.

I immediately called my consultant to learn more about this. My 17-year-old niece did not pick up the phone but texted me just a few minutes later: ‘sup uncle. You called me… you know I don’t use the actual phone lol. 

I know that! But I risked it anyway… obviously it didn’t work.

I asked her about the new filters and she said, “They’re lit.” Which means she approved them, use them, and liked them. Nice and brief. Very millennial.

In terms of generations, I’m generation X. However, I behave like a millennial: I hate calling people and leaving voicemails, I prefer texting or sending emails; I don’t like reading instructions; I feel suffocated in small offices, I prefer working from home in my pajamas; I don’t like going shopping, I rather order everything online. Should I continue and keep describing how millennials are? I think of a millennial and I think of my niece:

• When millennials want help, they want it now; but when they don’t want help, they expect the sales staff to be invisible.

• Millennials are fast and multitasked, and they can quickly separate out what’s important for them.

• Though fiercely loyal to themselves, they adapt easily and thrive on change

• Millennials need to be trained well because they hate looking stupid.

• Millennials hate old jokes from TV, those from the 90s.

• They’re not about to wear a dumb-looking uniform.

• They eat when they’re hungry and not by the clock. Also they may eat pasta for breakfast and a croissant with OJ for lunch. (OJ means orange juice…smh)

• Millennials take technology for granted.

• They’re not shy about sharing opinions. That’s how the whole concept of social TV got started. They’re not simple viewers, they’re very active.

• Millennials are fast learners in negotiating. They negotiate everything.

• Millennials grew up digital. They’re not intimidated by technology, and they show little patience with those who shy away from using it to its full advantage.

• Power Point presentations are tedious, boring, and so 90s.

• Everything lives in their smartphones. Everything.

I have several more facts about millennials, many, many more. This is the market I’ve been studying for the past three years. It’s a complex target audience that changes and evolves every day. But I feel I’m up to the task. I know I can learn how to market products to millennials via social media because I know what they want, how they want it, and when they want it.

I transitioned from TV production to Public Relations and for the past three years I’ve been working in online marketing. I would like to focus only in social media marketing for millennials. That is my dream job.

Since I have so many things to share about millennials, I was thinking on interviewing as many millennials as possible and sharing their thoughts. “One-on-One with a millennial” should be a good start.

LOOKING BACK

Mid-Term Review...

For the past few weeks I have been looking into millennials as part of my beat in this class. I know that this group of people who are rapidly taking center stage in every single industry spends millions of dollars every year. So, I wondered: How should brands and advertisers go about reaching millennials if they’re so powerful, but also so different, and so complex than other generations before them?

I am not a millennial because I was born before 1980. However, I do feel and act like a millennial. When I read something in the media that ends up being a stereotype about millennials, I can’t avoid jumping and defending them. There are a lot of exaggerated stereotypes, and broad stroking of this generation. Actually, I should correct myself here. I’m not interested in defending millennials, as much as sharpening the arguments. I’m fine with millennials being insulted (or praised) as long as it’s accurate. So please, if you insult them, insult them correctly.

During the past six weeks, I’ve discovered that millennials is an amazing generation, with high potential, and an impressive purchasing power. Those are the ones who transformed the way we communicate; they invented the concept “Social TV”, just because they can’t avoid being multi-tasked. I wrote that in terms of the workforce, millennials no longer value the traditional workplace rules of dress code, reprimands for being late, and the so-called “job-work balance”. They (we) love other intangible benefits such as a friendly work culture, freedom to listen to music. They prefer to work for 12 hours today and only 4 hours tomorrow. Millennials hate monotony. I do too.

When I read my posts, I feel I’m shaping my voice to talk about millennials in a way that is not common in traditional media. I don’t want to talk about them as a weird species controlling the world, but as the biggest age grouping in American history. Since we live in an interconnected world, millennials worldwide are more similar to one another than to older generations within their nations.

Marketing to millennials is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. I think my blog will be a liaison between millennials and companies. I understand the marketing industry, and I perfectly know millennials. I know how they feel, what they want and how they want it. I also know what they like, dislike, and hate.

I want my blog to be the key to persuading the customers who will determine the bottom line for decades to come. Millennials are here to stay, and they’re not going anywhere. Their reign is just starting, just like my blog.