NOWTHENEWS.COM –
EXECUTIVE SUMMARY
Table of contents:
1.
Introduction
2.
NowTheNews.com
3.
Audience
4.
Editorial
team
5.
Financing
6.
Timeline
INTRODUCTION
According to the U.S.
Census Bureau, Millennials have surpassed Baby Boomers as the nation’s
largest living generation. Millennials, whom are defined as those ages 17-36
now number 75.4 million. Several studies demonstrate that millennials are defining
themselves in social media and seek less commitment to brands. Therefore,
brands looking to attract millennials need to adjust their products and
services for a generation that wants to share unique, playful, and socially
conscious content.
Millennial consumers are described by many companies,
including Mindshare North America as empathetic yet irreverent segment averse
to commitment, growing up and mass production. On the negative side, they’ve
been described as lazy, narcissistic and prone to jump from job to job. They
have also been described in positive ways. They are generally regarded as being
more open-minded, and more supportive of gay rights and equal rights for
minorities. Other positives adjectives to describe them include confident, self-expressive,
liberal, upbeat and receptive to new ideas and ways of living.
There is a spirited, if not tiresome, debate about whether
Millennials are self-entitled narcissists or open-minded do-gooders. Surely the
truth lies somewhere in-between. Generally, however, there does seem to be more
of an emphasis on the self than in previous generations, one reason why this
group has been called “Generation Me.”
Having said that, we know that millennials are confident,
strong, bursting with ideas, tech savvy, and champion multi-taskers. They
influence every aspect of American business. With off-the-charts buying power,
their effect on the economy is unprecedented. So, how can corporate America
connect with, understand, and communicate with them.
The solution is a news website designed specifically for millennials.
NOWTHENEWS.COM
NowTheNews.com (NTN) will be a Social Content Platform that
will discover and share a group of millennial voices, amplified organically
through people sharing with their friends. The platform will empower its
hundreds of creators to contribute and share what matters to them, and will
enable content to find its most relevant audience organically. Through its
proprietary technology ecosystem, NTN will be revolutionizing content creation
and discovery, enabling compelling, high-quality content to be created and
discovered at speed and scale.
Content ideas will come from creators and will be related to
any and every topic, going from #BlackLiveMatters to #Decision2016 to
#PokemonGo. The sections will not have traditional titles such as Politics,
Sports, Health, Music, etc. Instead they will be actual trending topics of
interest to millennials. The website will have top sections (in the form of
hashtags) and other options on the left side.
NowTheNews – Sections
#BlackLiveMatters
#Decision2016
#PokemonGo
#GameOfThrones
#Summer
Other options on the left side column of the website will
be:
#JobInterviews
#CollegeLife
#WhatToWear
#NowTrending
#ViralVideos
#TopMovies.
AUDIENCE
Millennials – Young adults ages 17-36
EDITORIAL TEAM
10 members:
Two editors
Sports reporter
Entertainment reporter
Social media reporter
Fashion reporter
Technology reporter
Pop Culture reporter
Political reporter
Higher Education reporter
Webmaster
While some creators will be seasoned writers, others will be
everyday people with relevant ideas or perspectives that otherwise may not be
heard.
The layout will be simple and easy to change/update,
especially the top sections. Wordpress might be a good option.
FINANCING
Advertising
There will be plenty of opportunities for advertising.
Federal Grant Opportunities
National Endowment for the arts
Funding for community projects
Garage Technology Ventures
Kickstarter
TIMELINE
August – Editorial meeting for brainstorming
September – Meeting with investors
October – Designing of website and reporters start writing
evergreen stories
November – Soft launch of NowTheNews.com
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